Skip to content

Top 5 things property managers should do to make listings stand out

Every property manager would want to make sure their listings stand out on third-party booking sites like Airbnb, VRBO and Rentalz. These platforms are very competitive since many other properties are vying for the attention of potential renters. However, by implementing the following five strategies, you can make your listings more attractive, increase your chances of securing bookings and leave your competitors in the dust!


1. High-Quality Photos and Videos

Pictures and videos are the backbone of any listing. High-quality images and videos can go a long way in making your property stand out. Ensure that your images are well-lit, crisp, and showcase the best features of your home. Use a professional camera or hire a photographer if necessary. You can also include virtual tours or videos that allow potential renters to get a better sense of the layout and ambiance of your home as they are deciding whether to book your homes or not. Remember, the brighter and sharper your images, the more likely renters are to click and book!


  1. Accurate and Detailed Descriptions 

    In addition to eye-catching images, your property description should be detailed and accurate not leaving anything out and not exaggerating any details as well. Highlight the unique features of your home, such as a beautiful view, proximity to local attractions, an awesome game room or unique amenities. Whatever it is, make sure renters know about it! However, avoid using generic terms like "beautiful" or "amazing" and instead focus on specific details that set your home apart.
  2. Pricing Strategies

    Pricing is a make-or-break factor when it comes to making your listing stand out. Having dynamic pricing will keep your properties' occupancy rates higher during all seasons as compared to having fixed rates. Consider adjusting your rates based on demand or local events and offering discounts for longer stays or off-season bookings. However, ensure that your rates are competitive with other similar listings in the area.
  3. Consistent and Positive Reviews

    Positive reviews can greatly influence the decision-making process of potential renters for your property. Encourage previous renters to leave reviews and respond to any positive and negative feedback promptly and professionally. Consistent positive reviews can make your listing more attractive and credible. Also, many third-party booking sites ensure their algorithms favor listings that have been positively reviewed.

  4. Responsive Communication

    Fast and friendly communication can be the deciding factor for renters when they're choosing a property. Respond to inquiries quickly and be available to answer any questions or concerns that renters may have. This helps build trust and establish positive relationships with potential renters. To take your communication to the next level, consider partnering with AnswerPoint, a company that provides guest phone support 24/7. With AnswerPoint, you can ensure that potential renters' inquiries are always answered promptly and professionally, building trust and confidence in your property management services. By adding AnswerPoint's guest phone support to your arsenal of strategies, you can increase your bookings and grow your business even further!

If you want your listings to stand out on third-party booking sites like Rentalz and Airbnb, then you need to implement these killer strategies! High-quality visuals, accurate descriptions, competitive pricing, positive reviews, and responsive communication will make your property more attractive and increase your bookings! So get out there and show those renters that you're the best property manager they have experienced!


Leave a Comment